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TRACE Autonomous Delivery Pilot Receives Extensive Media Coverage Across Slovenia

TRACE Autonomous Delivery Pilot Receives Extensive Media Coverage Across Slovenia

The TRACE project has attracted significant media attention in Slovenia following the successful demonstration of its autonomous last-mile delivery solutions in Ljubljana. The pilot, implemented in collaboration with Pošta Slovenije, the Municipality of Ljubljana, and consortium partners, generated widespread national coverage across leading business, logistics and general news media, highlighting the project’s contribution to the future of intelligent urban logistics.

The Slovenian pilot showcased the deployment of autonomous delivery robots operating in real urban environments as part of the TRACE vision for collaborative, sustainable and digital logistics. The demonstration illustrated how innovative technologies can support more efficient last-mile delivery services while reducing emissions and improving urban mobility.

The pilot and its outcomes were featured by several of Slovenia’s most prominent media outlets, reaching a broad audience of policymakers, industry stakeholders, researchers and the general public.

Among the publications covering the TRACE pilot were:

  • Finance.si, featuring articles on the first autonomous delivery robot trials, the digital transformation of logistics and the deployment of clean vehicle fleets.
  • Delo, Slovenia’s leading daily newspaper, reporting on the introduction of autonomous delivery robots, intelligent parcel delivery services and the future of urban logistics.
  • Siol.net, highlighting the role of autonomous logistics as the next step in the digital transformation of Pošta Slovenije.
  • eTransport.si, presenting the collaboration between Pošta Slovenije and the Municipality of Ljubljana in developing a new model for urban deliveries.
  • RegionalObala.si, reporting on how digitalisation and robotics are reshaping logistics operations in Slovenia.
  • Zelena Slovenija, showcasing the environmental benefits of autonomous delivery technologies and sustainable urban transport.

Several media outlets also published accompanying video reports, interviews and feature articles, providing additional visibility to the project and demonstrating the growing public interest in innovative logistics solutions.

The extensive media coverage reflects the strong societal relevance of the TRACE project and demonstrates the increasing interest in collaborative, autonomous and sustainable freight transport solutions across Europe. By bringing research and innovation closer to citizens and industry, TRACE continues to raise awareness of next-generation logistics technologies while supporting the transition towards smarter and greener urban mobility.

The TRACE consortium would like to thank all media organisations for their interest in the project and their contribution to communicating European research and innovation to a wider audience.

Media Coverage